Whether you realize it or not marketing has a bigger impact on your life than you think. Marketing impacts peoples lives, careers and choices regularly even if they aren’t “marketers”. A lot of times there are underlying marketing practices that are occurring that non-marketers don’t consider marketing. So make sure you are aware that marketing is an extremely important topic to understand and grasp because it will affect your career and personal life. Furthermore, there are three ways you use marketing tactics in your life without even knowing it.
1. Selling Yourself
Whether you are a student or working in job, you will need to sell yourself to create a positive reputation amongst your colleagues or classmates. Everyday people conceptually sell themselves to others, by selling/persuading others that they are trustworthy, intelligent and professional individuals. For example, when you meet someone new you try to create a good first impression by being friendly, genuine and respectful. The act of selling yourself stems far beyond simply interviewing for a job position. It is engraved in our everyday lives, whether you notice it or not. Thus, being able to sell yourself properly and promote your personal brand, you will be able to get your dream job or meet your new best friend.
2. Selling Your Ideas
Selling your ideas is another important concept that is directly influenced by marketing. The act of selling your ideas can be seen in debates, discussions and board room meetings. Selling your idea is a process that starts with planning which eventually leads to presenting your idea. The selling of ideas can be informal or formal but it always encompasses the articulation of a personal or group idea. Thus, being able to persuade or present your thoughts, beliefs, views and ideas clearly, you will be able to convince and create a stronger argument for yourself.
Negotiating is often a term associated with selling. Which is true but it doesn’t have to be just selling, it can also be an exchange. For example, negotiating isn’t limited to buying a car, it is also used in everyday situations such as bargaining a price or negotiating with parents. We learn at an early age that negotiating is a crucial part in our lives. Thus, we learn that sometimes you can’t always win or win the entire pie, but you could instead comprise and collaborate. Ever since we were children trying to convince our parents to buy us ice cream, negotiations were present and we were learning to speak in a way in order to get a favorable outcome. Thus, negotiating is an important concept for people to understand as the tools can be applied in many different life situations.
Gain An Edge With Marketing Tactics
Furthermore, although many people think of marketing as just a career or occupation. It is more than that, there are key topics that non-marketers can utilize in their field. Even if you are an engineer or artist you will be using marketing to sell your ideas, sell yourself to get a contract and negotiate a price with clients. Thus, take it from a marketer, these three marketing tactics alone will help you stand out in your field and gain a favorable outcome in different situations.
Bradley Thompson is a very Canadian lifestyle blogger, digital marketer and growth hacker from Toronto who is passionate about inspiring people through his blog and vlog. Although he lives a busy life he is dedicated to personal growth, developing his expertise and growing his blog, "Living the Canadian dream"!