3 Reasons MOST Brands Aren’t On Social Media (And Why They Should Be)

Get With the Times (Seriously)

We are in the age of social media. So if you and your business are not active social media users, this needs to change. There is no reason to not invest time, money and effort into a social media strategy this year. Furthermore, if you are fearing or avoiding social networks you need to get with the times because that is where your customers are hanging out.

Social media has changed the way that businesses can communicate with their customers. Nowadays, it is more affordable and accessible to grow a community around your brand on social media. This has prompted many businesses take a purely organic approach to social media which has paid substantial benefits in their long-term success.

Social Media Is Where Your Customers Are

If you are afraid or confused about the social media landscape and are avoiding it, I am here to help.

Stop keeping your business in the dark ages, it’s time to get on social media and connect with your potential customers and dedicated fans. If you think social media is just a fad, I got news for you… social media is here to stay.

I have had the pleasure of working with many amazing clients over the last few years by helping them grow their social media following from ground zero. So don’t worry you aren’t the only one who is afraid of change or investing in a “new” marketing strategy.

Related: 4 Simple Social Media Tips For Power Users

Below are three reasons why companies aren’t investing in a social media strategy and why they should today.

1. You Don’t Understand the benefits

One reason many companies are laggards when it comes to social media is because they don’t understand the benefits. Social media has the power to connect a company directly to their target market while providing them with actionable insights. Are you still not impressed? Well, social media has the power to drive traffic to your website, create a community around your brand and help your bottom line.

So if your goal at the end of the day is to get more customers, social media can help you on your journey. For example, one way many companies use social media is by driving customers to their website through entertaining or educational content. Don’t believe me? One brand that has become known for educational and inspirational videos is Goalcast. They have grown a substantial following on social media through the curation of biographical videos of famous individuals such as Elon Musk and Arnold Schwarzenegger.

So don’t underestimate the power of social media, it has the potential to take your business to the next level by generating more potential customers while creating valuable brand loyals.

2. You Want immediate results

One of the biggest reasons company’s stay away from social media is because they want to see immediate results. Unfortunately, growing a social media following takes time and if you want to build a community of fans around your brand, that also takes time. Unlike traditional advertising methods, social media is a long-term strategy which is often a scary thing to hear. Especially if you are a small business, every dollar counts. But just think an investment an social media today could pay dividends in the future!

For example, one of the biggest business social media influencers right now is Gary Vaynerchuk. But how did he rise to fame? He invested years into growing his personal brand on social media through the creation of inspiring content, entertaining viewers through a Wine show called, “Wine Library TV” and providing value to people on their entrepreneurial journeys. Over the years, Gary Vaynerchuck’s brand has adapted and grown to new heights which has allowed him to not only leverage new content but build trust with viewers. In addition, this new found “trust” has allowed him to generate new clients for his advertising agency, “Vayner Media”!

3. You Don’t Have The Time

There are many companies out there that say the reason they aren’t on social media is because they are too busy. I get it, if you are a business owner, putting hours into social media posting, engagement and content creation will take a lot of time away from selling your products or services. But stop thinking about social media as a trade-off, think of it as an investment.

If you are too busy to manage and grow your brand on social media simply hire a specialized digital marketing company such as Digihype Media. By hiring a company you will not only gain expert advice and tactics for growing your brand online but you will save your valuable time.

But if the reason you aren’t on social media is because you don’t have money and you don’t have enough budget to even hire a company to manage your pages, it’s time to invest your time. Simply spending an hour of your time every day to create content, engage with followers and stand out from your competitors, can give your brand a solid foundation online.

So don’t say you don’t have the time or the money if you want to invest in your company’s social media following; the ball is in your court.

Related: 3 Reasons You Aren’t Growing Your Social Media Following

It’s Time To Get Social!

If one of these three reasons were holding you and your company back from investing in a quality social media strategy, I hope your mind has been changed. Please remember that social media is not just a hip way of connecting with your customers, it has the potential to grow your company exponentially in the long run. Think of social media as a long-term marketing and customer experience strategy because social media is here to stay.

If you have any questions about social media at all, drop me a note!

If you enjoyed this blog post you may also enjoy my blog post called, “6 Ways I Am Growth Hacking Instagram To Grow My Following”.

Also, I’d love to hear your opinion about the social media in regards to marketing so leave a comment or drop me a note on twitter @iambradthompson !