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So You Want To Create A Personal Brand?
If you are trying to grow your personal brand or make a name for yourself in an industry, the first step to your journey should be creating a STRONG foundation for your brand.
Why is a strong foundation important for a personal brand? Well, every great brand has a strong foundation consisting of values, a mission and a goal (to keep it simple). So if you don’t have a thorough understanding and focus for your personal brand, how do you expect to GROW it!?
But don’t stress, I am here to help you out!
What Do You Need to Start?
If you want to start defining your personal brand and creating a strong, consistent and unique foundation; check out the intense “Personal Branding Guideline” I created. This guide will not only help you define your personal brand but it will give you focus to help you grow it exponentially in the future!
How to Create A Strong Foundation For Your Personal Brand
I highly recommend everyone go through each step of this personal branding guide whether you are new or experienced. This exercise will not only be enlighting, it will be life-changing.
Answer the Questions Below To Develop Your Personal Brand
(Feel free to The Ultimate Personal Branding Guide
- Who Are you? (Professional vs Personal identity)
- What are your passions?
- What three words BEST describes you and your personal brand? (EX: I am a lifestyle blogger, digital marketer & vlogger)
- What is your “Why” & primary motivator? (Read “Start with Why” by Simon Sinek if you don’t know yours yet)
- What is your industry?
- What is your niche? (Specifically defined industry & audience such as entrepreneurs that start nail salons)
- What is your expertise & experience? (what makes you an EXPERT?)
- Who is your audience? (This can be your customer base or social media followers)
- What have been your notable failures over the years?
- How did you overcome your failures?
- What have been your most memorable achievements? (Awards, certifications or moments in life)
- What are your personal & professional goals? (Separate your goals in the following increments to start: 1 day, 1 week, 1 month & 1 year)
- What is your value proposition? (What value does your brand provide others? Ex: You help people get a job in programming.)
- What is your personal mission statement? (Define your purpose & main goal in 1-2 sentences)
- What differentiates you from other people in your industry?
What’s Next?
Once you have completed this thorough branding checklist two things will happen.
1. You will gain a better understanding of yourself and your personal brand.
2. You will have a thorough understanding of your goals and the path you plan on taking to achieve your goals.
The Biggest Mistake In Personal Branding
One of the biggest mistakes I have noticed over the years when it comes to personal branding is that the individual doesn’t even have a proper understanding about themselves. Seriously, how are you supposed to sell someone on “You” and your expertise when you don’t even know yourself?
Personally, I found that completing the above exercise was a crucial step in my personal branding journey. For example, my biggest mistakes when it came to blogging was that I didn’t understand my niche, specific expertise and personal goals. Thus, breaking my personal brand down into small sections gave me a better understanding, structure, and direction for the future.
What step did you find the most useful in this Personal Branding guide?
If you enjoyed this personal branding worksheet & guide, please share it with others that you think will enjoy it or find it useful!
In addition, if you think I missed something in this step by step personal branding guide, let me know in the comments below or shoot me a message on Twitter @iambradthompson.
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