Influencer Marketing Is Connecting Brands With Social Media Influencers
Consumer Lifestyles Have Changed
Social media has changed the way that brands connect with consumers and it is bringing forth new ways of marketing such as Influencer marketing. Influencer marketing is being used by companies in an effort to promote their brand to the audience of specific social media influencers. But why is this shift in marketing impacting the industry? Due to the advancement of technology more consumers are connecting with brands online as opposed to traditional mediums such as print, radio and television. This is occurring because consumer habits are changing, most people are so immersed in their mobile devices that they are no longer spending hours watching cable television, they are watching their favorite vloggers on Youtube or movies on Netflix.
Therefore this drastic change in consumer lifestyles is why businesses are being forced to try out innovative marketing strategies on digital platforms. So this is why influencer marketing is growing in popularity within the social media space and it will continue to grow in the foreseeable future.
Incorporating A Brands Advertisement
My Experience With Influencer Marketing
Here are some of the ways I showcased the products that Sportchek and Canadian Tire sent me.
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