Wes Bush on Product Led Growth, Becoming An Author & Traveling The World

In this week’s episode, product-led growth expert Wes Bush stops by to talk about product marketing, publishing his first book and traveling the world while working remotely! If you are interested in how software, apps, and games use growth hacking strategies then you will absolutely love this episode. We talk about the difference between freemium and free trial models (Fortnite vs Netflix), how product-led growth can be implemented in service-based businesses and the guiding principles behind product marketing.

If you aren’t into all this marketing jazz don’t worry we also talk about how Wes has been traveling the world (vagabonding), why he decided to write his first book about product-led growth and how he created a summit around his niche.

💯 Question of the Day:

How would you live your life differently if you knew you had less than 20 thousand days left?

Ask yourself this and let us know what you think!

📚 Book of the day: Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi

📱 App of the day: Brain FM

💻 About Wes Bush

Wes Bush is best known for challenging the traditional way of growing a SaaS business. He has been featured in MarketingLand, Forbes, and the Huffington Post, and has lectured at Canada’s top Polytechnic college. He is currently the founder and president of Product-Led Institute.

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In This Episode, We Will Be Talking About…

• What product-led growth is and how it is currently impacting the software, app and game industries!
• How you can use product-led growth techniques in your brick and mortar business!
• The basic principles behind product-led growth and building value into a product.
• The difference between freemium and free trial product models.
• How Wes was able to build a business that allows him to travel the world.
• Why Wes recommends people to stay in a nice hotel if you are traveling or vagabonding to a new country!
• Why some of our habits have had an impact on our overall daily successes.
• The schedule and processes Wes used to write his first book, “Product Led Growth”.
• Productivity tips such as “Brain Fm” that will allow you to do your best work!
• Why Wes decided to create a virtual summit around a specific niche of marketing (product-led growth).

Listen To The Podcast Episode Below!