How To Share Your Personal Brands Story With The World

When it comes to defining your personal brand it may seem IMPOSSIBLE to set yourself apart from others in your industry.

But the truth is it doesn’t have to be a difficult process.

Although you may have similar expertise to someone in your industry, one thing you can use to set yourself apart is YOUR STORY.

It’s true, everybody has a story.

How did you get to where you are today?

Your development story not only makes you unique but it has made you who you are today. So what I want you to do is reflect and find out what your story is and how you can share it with others to inspire and educate them.

The people that often set themselves apart in an oversaturated industry have just found a way to showcase their personal brand in a unique way. But guess what “a story” is part of everybody’s personal brand and often helps people relate to you when you are giving advice!

Don’t believe me?

Stories have the power to showcase your journey over the years and the turning points you have experienced.

But don’t worry, your story does not need to be completely life-changing or extravagant, it just has to be authentic.

Have faith in yourself, you have it in you to share!

Related: How To Differentiate Your Personal Brand

Define Your Story

If you don’t know how to articulate your story to others in a compelling way, here is how you can storyboard it.

Start- Life changing experience, revelation or enlightenment.

Middle- Your personal growth, development to becoming who you are today.

Current State- Where you are in your life right now? What have been your achievements?

Future- What are your future goals and plans?

If you are looking for other ways to develop your unique personal brand, I actually created a workbook just for that which is called, “The Ultimate Personal Branding Guide“.

But What Does A “Unique” Personal Branding Story Look Like?

Not sure where to start when defining your growth story? Get some inspiration from the world changers below.

Pro Tip: Keep your story simple so you can share it with others (a few events that make your journey unique).

Memorable Personal Branding Origin Stories From Successful Individuals

1. Steve Jobs was the co-founder of Apple and was eventually fired but when Apple truly started to struggle they brought him back and he saved the company. This story is a truly remarkable one because not only did Steve Jobs save Apple, he made it what it is today!
2. Pat Flynn was laid off from his dream job and then went on to become one of the biggest podcasters and bloggers in the world. He has since become one of the most prominent figures in educating people about generating a passive income!
3. Lewis Howes was injured playing Professional football and he was forced to completely change his path in life. But in this dark time, Lewis worked hard and eventually went on to become a leader in podcasting and personal development training!
4. Daymon John was struggling through life with dyslexia and simply being broke. But he leveraged his driven hustle with his love for fashion and created one of the biggest fashion brands in the world while inspiring others along the way!
5. Tim Ferriss was rejected by 25 different publishers before one publisher agreed to publish his first book. He then went on to become one of the most influential entrepreneurs in the lifestyle design and personal development space!

What Do You Think About These High Achievers?

So you have heard about some of the greatest high achieving individuals of our time, who have overcome failure & adversity and to rise to greatness.

But don’t be overwhelmed, I know these individuals have achieved some amazing things.

But guess what? So have you!

Don’t compare yourself to others but just remember that those “successful” individuals are just at a later stage in their journey than you, you got loads of time to achieve more great things!

Related: 4 Personal Branding Questions You Need To Ask Yourself

What Makes My Story “Unique”

I know you are probably wondering by now, what’s my story?

Well, to keep it short.

I received a life-changing hockey concussion in high school and lost my memory for a few months. This injury changed the direction of my life and the way that I would live my life in the future.

But although a lot has happened, I think my journey to this point in my life could be defined by three words; recovery, relentless growth and focused determination.

It’s crazy to think that without that life-changing situation, I wouldn’t be where I am at today.

Although it has been a long and difficult road, everything has worked out.

Define Your Personal Branding Story Today

Your story doesn’t have to be extravagant, just real.

You’d be surprised how many people relate to your story, experiences and journey.

That could be one of the keys to setting yourself apart in a crowded industry.

So what do you think?

Are you ready to share your story with the world?

Today is the day, the day you start building your personal brand for the world to see.

But remember, every individual has their own UNIQUE story.

So its time for you to share it with the world!